netfilter: ipset: Add support for new bitmask parameter

Add a new parameter to complement the existing 'netmask' option. The
main difference between netmask and bitmask is that bitmask takes any
arbitrary ip address as input, it does not have to be a valid netmask.

The name of the new parameter is 'bitmask'. This lets us mask out
arbitrary bits in the ip address, for example:
ipset create set1 hash:ip bitmask 255.128.255.0
ipset create set2 hash:ip,port family inet6 bitmask ffff::ff80

Signed-off-by: Vishwanath Pai <vpai@akamai.com>
Signed-off-by: Joshua Hunt <johunt@akamai.com>
Signed-off-by: Jozsef Kadlecsik <kadlec@netfilter.org>
Signed-off-by: Pablo Neira Ayuso <pablo@netfilter.org>