Use \(aq rather than a literal ' as groff will convert apostrophe
to a right quote (\u2029) in utf8 locales for example.
Stepan Kasal details the issue and fix here:
http://lists.gnu.org/archive/html/bug-coreutils/2008-12/msg00124.html
.BR .o .
Therefore, the command
.IP
-.B du --exclude='*.o'
+.B du --exclude=\(aq*.o\(aq
.PP
will skip all files and subdirectories ending in
.BR .o
.B %s
programs are properly installed at your site, the command
.IP
-.B info coreutils '%s invocation'
+.B info coreutils \(aq%s invocation\(aq
.PP
should give you access to the complete manual.
EOT