Turn on an ad privacy feature We’re launching new privacy features that give you more choice over the ads you see. Ad topics help sites show you relevant ads while protecting your browsing history and identity. Chrome can note topics of interest based on your recent browsing history. Later, a site you visit can ask Chrome for relevant topics to personalize the ads you see. You can see ad topics in settings and block the ones you don’t want shared with sites. Chrome also auto-deletes ad topics that are older than 4 weeks. More about ad topics You can change your mind any time in Chrome settings No thanks Turn it on Saving... <b>What data is used:</b> Your ad topics are based on your recent browsing history, a list of sites you’ve visited using Chrome on this device. <b>How we use this data:</b> Chrome notes topics of interest as you browse. Topic labels are predefined and include things like, Arts & Entertainment, Shopping, and Sports. Later, a site you visit can ask Chrome for a few of your topics (but not your browsing history) to personalize the ads you see. <b>How you can manage your data:</b> Chrome auto-deletes topics that are older than 4 weeks. As you keep browsing, a topic might reappear on the list. You can also block topics you don’t want Chrome to share with sites and turn ad topics off at any time in Chrome settings. Learn more about how Google protects your data in our Privacy Policy. Other ad privacy features now available We’re launching new ways to limit what sites can learn about you when they show you personalized ads, for example: Site-suggested ads help protect your browsing history and identity while enabling sites to show you relevant ads. Based on your activity, a site you visited can suggest related ads as you continue browsing. You can see a list of these sites and block the ones you don’t want in settings. With ad measurement, limited types of data are shared between sites to measure the performance of their ads, such as the time of day an ad was shown to you. More about site-suggested ads and ad measurement You can make changes in Chrome settings Got it Settings Site-suggested ads <b>What data is used:</b> Your activity on a site you visit using Chrome on this device. <b>How sites use this data:</b> Sites can store information with Chrome about things you like. For example, if you visit a site about marathon training, the site might decide that you’re interested in running shoes. Later, if you visit a different site, that site can show you an ad for running shoes suggested by the first site. <b>How you can manage your data:</b> Chrome auto-deletes sites that are older than 30 days. A site you visit again might reappear on the list. You can also block a site from suggesting ads for you and turn site-suggested ads off at any time in Chrome settings. Ad measurement Sites you visit can ask Chrome for information that helps them measure the performance of their ads. Chrome protects your privacy by limiting the information sites can share with one another. New ad privacy feature now available We’re launching a new ad privacy feature called ad measurement. Chrome shares only very limited information between sites, such as when an ad was shown to you, to help sites measure the performance of ads. Learn more about how Google protects your data in our Privacy Policy. You can make changes in Chrome ad privacy settings Got it Settings Enhanced ad privacy in Chrome We’re launching new privacy features that give you more choice over the ads you see. Chrome notes topics of interest based on your recent browsing history. Also, sites you visit can determine what you like. Later, sites can ask for this information to show you personalized ads. You can choose which topics and sites are used to show you ads. To measure the performance of an ad, limited types of data are shared between sites, such as the time of day an ad was shown to you. More about ads in Chrome You can make changes in Chrome settings Got it Settings More useful ads Sites can ask Chrome for information to help personalize the ads you see. Chrome notes topics of interest based on your recent browsing history. Sites you visit can also determine what you like based on your activity on the site. For example, if you visit a site that sells long-distance running shoes, the site might decide that you’re interested in running marathons. Later, a site you visit can ask for this information — either your ad topics or ads suggested by sites you’ve visited. Chrome auto-deletes topics and sites that suggest ads within 30 days. Or you can block specific topics and sites you don’t like. Measuring how well an ad performs Sites you visit can ask Chrome for information to help them measure the performance of their ads. Chrome lets sites collect limited types of data, such as the time of day an ad was shown to you. Learn more about how Google protects your data in our Privacy Policy. More Ad topics Ad topics Topics of interest are based on your recent browsing history and are used by sites to show you personalized ads Your topics You can block topics you don’t want shared with sites. Chrome also auto-deletes your topics older than 4 weeks. Learn more When on, a list of topics appears here based on your recent browsing history No topics to show right now Block Block $1Movies Topics you blocked Add an item back if you want it in the pool of topics that Chrome can choose from when estimating your interests Blocked topics appear here Add Add $1Movies More about ad topics Chrome notes topics of interest based on your browsing history from the last few weeks. Later, a site you visit can ask Chrome for your topics to personalize the ads you see. Chrome shares up to 3 topics while protecting your browsing history and identity. Chrome auto-deletes topics that are older than 4 weeks. As you keep browsing, a topic might reappear on the list. Or you can block topics you don’t want Chrome to share with sites. Learn more about managing your ad privacy in Chrome. 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limits the amount of information sites can use to track you as you browse. You can change your settings to choose your own level of protection. Browse with more privacy You’re one of the first to experience Tracking Protection, which limits sites from using third-party cookies to track you as you browse. Settings Got it Learn more Tracking Protection is temporarily unavailable While Chrome is updating this feature, sites can temporarily use third-party cookies unless you block them in settings. Settings Got it Learn more Chrome automatically limits third-party cookies Most sites can’t use third-party cookies to track you as you browse, and sites can’t use third-party cookies in Incognito mode. Most sites should work as expected If a site isn’t working, you can try giving it temporary permission to use third-party cookies. <link>Learn more</link> Advanced Block all third-party cookies Features on some sites may not work Send a “Do Not Track” request with your browsing traffic Sites use their discretion when responding to this request Sites allowed to use third-party cookies Affects the sites listed here and their subdomains. For example, adding “google.com” means that third-party cookies can also be active for mail.google.com, because it’s part of google.com. Does not expire Expires today {COUNT, plural, =1 {Expires tomorrow} other {Expires in # days} } Delete site Tracking Protection is temporarily unavailable. While Chrome is updating this feature, sites can temporarily use third-party cookies unless you block them. <link>Learn more</link>